Company Success Stories

Over the years, Tom has contributed to the sales success of various companies, with his personal sales resulting in an average $1.1 million annual contribution to total company revenue.

Here are several success stories. Click on each company logo below to read more about this impact.

Brinks Home Security

Over the years working with Brinks Home Security, Tom excelled at self-generating personal sales while carrying a busy schedule of company set presentations.

He accomplished this thru referrals from existing customers, B2B networking with local business partners, and from running booths at Home Shows and Fairs.

His achievements of personally adding over 3000 loyal customers to the Brinks family over his tenure at the company include two years of winning the coveted Presidents Circle membership and being awarded Lifetime Brinks Million Dollar Club membership.

Black trophy with gold engraving reading 'BRINKS HOME SECURITY', 'Million Dollar Club 2004', and 'Tom Grove', placed on a wooden surface.
ADT

After the spinoff of Brinks Home Security by its parent company, Brinks, Inc, the famous armored car company, and the merger of that customer base with ADT in 2010, Tom began working for two ADT Authorized Dealerships:

The first was Smart Tech Security Solutions, Palm Desert, CA in 2010 …

… and in 2018, Tom went to work for for Security Pro Group in Torrance, CA.

During his twelve-year tenure, the business evolved from hard-wired to wireless systems, from stand-alone security…

… to integrated surveillance camera systems and home automation combined with a professionally monitored intrusion alarm system.

With so many new options, Tom helped these companies succeed by focusing on an approach that many salesmen neglect …

… namely investing the extra time required to really get to know the prospective customers needs and requirements …

… so as to design and offer custom made solutions to their home or business security and home/business automation needs.

In contrast to his time with Brinks Home Security, where two thirds of Tom’s personal sales were from company set appointments, …

… now with ADT he was obtaining 95% of his sales from his own self-generated marketing efforts.

In addition to the time required to canvass, market, and sell this personal volume, …

… he was active in training new representatives in the business of prospecting, appointment setting, presenting, closing, and …

… most importantly, following up to ensure satisfied customers who generated a lot of referral business.

This approach resulted in Tom's average personal rate of sales per presentation of 55%, which contributed to an average of $1.1 million corporate recurring revenue each year.

Apex Energy Solutions

After years of success in the home security field, Tom started researching opportunities to expand his business development portfolio to other industries.

In this process, he was intrigued by a company who was employing a targeted marketing strategy that was a winning approach that not only benefited the company itself…

… but, just as importantly, greatly benefited its customers and employees as well.

This company is …

Apex Energy Solutions

… part of the Great Day Improvements family of companies.

What attracted him to Apex was their commitment to sell the highest quality windows on the market at reduced prices. They accomplished this by targeted marketing and canvassing strategies.

The Apex targeted business plan involves offering a discount to the owner of a strategically located home in a particular neighborhood…..

… and then showcasing their beautiful new windows to the surrounding neighbors, with a front-lawn yard sign bringing additional attention.

Then the Apex representatives would systematically expand this to this entire local neighborhood, both by organic means such as neighbors seeing the new, improved curb appeal of their neighbor’s house, and neighbors naturally telling each other…

…as well as obtaining referrals from the new satisfied "showcase home"-owner and by targeted canvassing the surrounding neighborhood.

To learn more about their sales and marketing approach first hand, Tom became a Apex Junior Sales Partner and began setting in home presentation sales appointments for the Senior Sales Partner.

Tom quickly became one of the top appointment setters in the office with a 50% appointment to completed sales presentation ratio, and due to his high-quality appointment setting, these presentations were converted at a 55% sales per presentation ratio by the Senior Sales Partner.